We translators often lament that the market doesn’t appreciate us: our professional status is low, and getting potential clients to understand what we can do for them is like pulling teeth. Bad translations are rife, perpetrated and perpetuated even by organisations purporting to offer high-quality products and services – organisations that should know better (but clearly don’t).
What is to be done? Beyond ranting, sniggering or becoming embittered, that is. Beyond faintly frustrated, quasi-resentful, badly targeted preaching to the wall. Continue reading →
CPD is about becoming the best translator you can be. Or at least getting closer. It can be exciting and rewarding. It brings better jobs, better clients, more money and more satisfaction. But it’s not just an individual thing.
CPD is also the key to giving our profession a sorely needed status boost by proclaiming a collective commitment to raising our game. To showing ourselves as a professional community that’s serious about standards and about the duty of care we owe to clients. Continue reading →
What is a good translation if not an accurate and faithful translation? It must say the same thing, fulfil the same purpose, and create the same impression in the target language (TL) as did the original did in the source (SL). Achieving that, of course, can be a tricky old business: concepts in the source text (ST) may not exist in the target culture; TL and SL readers’ cultural norms may differ; and perhaps the translation should recreate not the “same” impression but an “equivalent” one, whatever that is exactly.
But what precisely was the ST author’s intention? And did their choice of words succeed in fully articulating it? For a great many STs are written in commercial settings under time pressure (time is money) by people who are not trained professional writers, let alone literary authors with every verbal nuance at their command. Even academics are not necessarily experts in selecting the words to express their own ideas. Continue reading →
Sure, anyone who’s mastered English grammar and vocab can string a few sentences together, but it takes much more than that to write clearly and effectively.
Good writing helps readers to get the information they need, quickly and easily. Good writing helps persuade busy people to read your text and act on it, rather than just binning it. And good writing is a marketable skill and a key selling point for translators and editors.
Listen to “Tales of Brave Ulysses” first on Cream’s 1967 studio album “Disraeli Gears” then on one of their concert recordings; there’s no comparison. That’s the difference that the live environment makes. Similarly, while you can gain a lot from reading blogs and books, there’s no substitute for the immediacy of “live”. What you learn seems somehow fresher and more vivid – to say nothing of all the networking and socialising.
When you’ve invested time and money in developing effective marketing materials, it’d be a waste not to get the most from them.
Your website content, brochures, videos and blog posts could be working hard to make you more money from overseas markets. Why confine yourself to the domestic scene? Companies that can reach foreign customers can bring their products and services to a much bigger audience.
So you have a great product that the overseas market would love, but you’re not getting the sales you deserve?
At least, I assume that second part is true, otherwise you wouldn’t be here. If you already have more customers than you can cope with, all paying a big fat price, then congratulations! Otherwise, the worry and frustration of not selling enough either to the cagey Italian domestic market or to the distant, uncomprehending, seemingly unreachable foreign market will be all too familiar. Continue reading →
Businesspeople commissioning a translation may not always know what they can expect. The best translators can do a really excellent job for you, and you should insist on it. Here are 4 things you should expect from your translator. Continue reading →
It may seem like a good idea to give your product – or even your business – a foreign name or a slogan that uses words from a foreign language. Perhaps that’ll make it seem more exotic in your domestic market and help it resonate better with your target clients overseas. It may well be a great idea.