If you’re responsible for marketing your company and projecting your brand, then you know how important it is to take charge of how you present your business across all channels. You’ve invested a lot in your website, your logo and graphic design, and developing the right tone of voice so that your customers have a clear idea of what you’re about. But are you missing something? Continue reading
Perhaps it is OK for your business to address your foreign customers in cheap, basic English.
After all, top copywriting services are not for everyone. Continue reading
You know, something that’s not quite right about your business but you can’t see it?
Something that could be costing you sales, brand reputation, lost opportunities. Money left on the table. You’re shrewd enough to know that, in today’s tight economic times, you can ill afford to do that. Continue reading
How many voices do you speak with?
Only one, presumably, unless you are Rory Bremner.
Top businesses aim to do just that. To maintain a consistent voice when presenting themselves to their market, to use integrated branding, to present the same visual image across all channels. Continue reading
The exhibition “Numbers. Everything that counts” had its official opening at Rome’s Palazzo delle Esposizioni yesterday, and yours truly was there, rubbing shoulders with the great and the good. It was exciting to see the information panels that I had translated up there on the walls, next to the beautiful exhibits, imaginatively presented. For me, it was just what an exhibition should be – fascinating, enjoyable, food for thought. Continue reading
47% of Americans prefer off-season travel, according to this American Automobile Association survey.
Why? It’s cheaper; there are fewer crowds and shorter queues; and families with school-age kids are safely back home, leaving the marvellous Mediterranean hotspots less hot but still ripe for exploring by the more affluent, discerning “Anglo-Saxons”, as the Italians like to call us. Continue reading
When you get a text translated, do you care if the readers can understand it?
If not, then you can happily save money by finding the cheapest translator possible, and you can save time by not reading the rest of this article. But, of course, if you are going to communicate a message, then you want to put it across effectively.
What does that mean in practice? Continue reading