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Show time! 6 tips for top exhibition translations

The exhibition “Numbers. Everything that counts” had its official opening at Rome’s Palazzo delle Esposizioni yesterday, and yours truly was there, rubbing shoulders with the great and the good. It was exciting to see the information panels that I had translated up there on the walls, next to the beautiful exhibits, imaginatively presented. For me, it was just what an exhibition should be – fascinating, enjoyable, food for thought. Continue reading

A little-known way to fill more of your off-season rooms

47% of Americans prefer off-season travel, according to this American Automobile Association survey.

Why? It’s cheaper; there are fewer crowds and shorter queues; and families with school-age kids are safely back home, leaving the marvellous Mediterranean hotspots less hot but still ripe for exploring by the more affluent, discerning “Anglo-Saxons”, as the Italians like to call us. Continue reading

Clear Writing, Clear Benefits

When you get a text translated, do you care if the readers can understand it?

If not, then you can happily save money by finding the cheapest translator possible, and you can save time by not reading the rest of this article. But, of course, if you are going to communicate a message, then you want to put it across effectively.

What does that mean in practice? Continue reading

DIY English? How a professional editor can help you

English is the lingua franca of the world, and many people have studied it and can speak it quite well. But there is a world of difference between that and being able to write clear, correct, incisive English copy for a company website. Here is a real example (with the names changed to protect the innocent) of part of a travel-marketing text written by a non-native speaker to show what a professional edit can do. Continue reading