How to re-use your existing content to sell more overseas

When you’ve invested time and money in developing effective marketing materials, it’d be a waste not to get the most from them. Your website content, brochures, videos and blog posts could be working hard to make you more money from overseas markets. Why confine yourself to the domestic scene? Companies that can reach foreign customers […]

How to get total strangers to buy from you when they don’t speak your language

So you have a great product that the overseas market would love, but you’re not getting the sales you deserve? At least, I assume that second part is true, otherwise you wouldn’t be here. If you already have more customers than you can cope with, all paying a big fat price, then congratulations! Otherwise, the […]

Choosing a foreign name for your product/company? Read this first!

It may seem like a good idea to give your product – or even your business – a foreign name or a slogan that uses words from a foreign language. Perhaps that’ll make it seem more exotic in your domestic market and help it resonate better with your target clients overseas. It may well be […]

The shortcut to getting a great translation

OK, you have an important text and you need it translated into another language. How do you make sure that you get a great translation, without taking a huge amount of time? After all, if you’ve paid good money for lawyers to draft a contract, it would be crazy to throw that away with an inaccurate […]

Buying a big urgent translation? Read this first

Sometimes you may find yourself with a very large text to translate quickly – a major contract, design specification or legal judgment, for example. A big urgent translation with tens of thousands of words to turn around in a couple of days. Panic!

Want to know how your UK market sees you? See for yourself.

You’re trying to organise your holiday. You’ve been looking for a hotel abroad. Many of them don’t have a website in English; you can’t even understand them, let alone make a booking – so naturally you won’t be staying there. Some websites do have an English version, but they look like they’ve been translated by a […]

Why some hotels get so few direct bookings

“If you thought that was bad, come and see this one”, Sarah called from the kitchen, as she coaxed the last drop of macchiato from her cup. “The English on the website is just comical. ‘Come and feel the call of nature’ ha ha ha! Do they put laxatives in the water, then? I think […]